Photography, Illustrator, Photoshop
As branding cordinator of the DSA (Design Students Association), I was assigned to brand YSDN's annual formal event. After being given the theme of 'CMYK', I was up to the task of developing a cohesive visual brand by exploring possibilties of communicating 'CMYK' in physical means.
This project consisted of a logo, posters, ticket designs, photo props and more.
I decided to play around with different fruits, considering their natural association with bright, CMYK-like colours.
Although I experimented with many different fruits and colours, I ended up using only lemons as they were the most transferrable, visually.
This poster was used to promote the event, through print and on online / social media.
Event Poster [Wide Format]
Measuring 66"x44", this wide format poster was used at the event, hung up on the wall to bring the brand together at the venue.
Tickets, tickets tickets.