Category
UI/UX, Visual Design
Date
December 2018
Tools
XD, Illustrator
The Project
I was assigned the task of designing a banking app that would fit the needs of a particular audience. It would address the issues in other banking apps that the target audience would experience, and would offer relevant solutions.
The Problem
Most students and younger adults, like myself, use a banking app. When I began brainstorming ideas for a new app, I was stumped when it occurred to me that I knew nothing about banking. After consulting friends and colleagues, it was obvious that I was not alone. It turns out there is a large population that only actually uses their banking app for three things - checking balances, sending E-transfers and occasionally making payments.
While other banking apps offer these features, there are countless other features that a lot of users are afraid to even open, making the already daunting task of personal banking far more stressful than it needs to be.
Money can be easy again!
The goal of Simple Save was to create a banking app that is simple, straightforward, and appeals to someone with minimal banking needs and knowledge.
In addition to the features you need, there are unique tools designed to aid users manage and budget their money easier.
Budgeting, but better
The goal of Simple Save was to create a banking app that is simple, straightforward, and appeals to someone with minimal banking needs and knowledge.
Active Feedback
In addition to the features you need, there are unique tools designed to aid users manage and budget their money easier.
Video Walkthrough
Watch an interactive walkthrough showcasing Simple Save's unique features and its new approach to online banking.
The Process!
The Main Problem
A note to self - I don't know hot to bank
Banking is an incredibly complicated thing that I have no understaning of outside of account balances and transfering funds.
All I use my banking app for is checking my account balance, etransfer, and occasionaly depositing cheques from work.
I, like many other students my age, only use a banking app to do those basic tasks. People like us need a banking app that doesn’t have all those extra features that banks have to offer.
Also, students are poor
Like myself, many students are very poor; on the verge of broke. We could benefit from:
  • Notification when account balance dips below certain level
  • Notify when sending an etransfer would put account balance below that level
  • Notify when spent over a daily limit
  • ATM Locator
  • Show private information by default (account balance can be embarassing!)
The Target Audience
Banking is an incredibly complicated thing that I have no understaning of outside of account balances and transfering funds.
Activities this group uses banking apps for
Checking account balances, using etransfer, depositing cheques, tracking spending. That’s really all.
Tracking spending is or can be a daily activity, checking account balances and sending etrasnfers are less frequently but still often, and depositing cheques is ocassionaly.
User Scenarios
Camden (myself)
I am 19 years old, and a full time student. I am good with apps and have a good understanding of how apps work but I have no idea how banking works. My knowledge of banking is limited to account balances, etrasnfers, and depositing cheques. I use my banking app regularly but only use about 10% of the app. I’m broke and don’t have enough money to even be able to use half of the functions my banking app has. Because I’m also a full time student and never have time to go to the bank. I have trouble watching my spending and often have to check my balance to see if I have enough money. I also want a banking app that allows me to use it around friends without worrying about them seeing my balance or other private information.
Alex
Alex is a 20 year old student and part time worker. Alex, like me, is also poor and has to regularly check her account balance before making any degree of financial decisions. Alex only uses her banking app to check her balance and send / receive etransfers. Alex wishes her banking app would notify her when her balance reaches a certain level, and that there was a better way to track her daily spending.
Scenario
Alex needs to budget for her rent, she has payments coming up soon.
Alex accesses the budget accounts section under budgeting, where she can see her existing budget accounts and balances.
She hits the plus button to add a new budget account. Now she is at the editing screen for a new budget account.
Alex is presented with the option of naming her new budget account, assigning a percentage to it, and whether or not she wants to include it in budget depositing.
Alex names the account ‘Rent’, and dedicates 20% of her overall account to it. Now she is ready to start saving for her upcoming rent payments!
Scenario
Camden needs to send an E-Transfer, but is unsure how much he can safely send.
After accessing selecting a contact from the E-Transfer page, he is presented with the E-Transfer details to fill out.
After entering an ammount too high, the amount goes red to show he does not have enough.
After changing the amount, he is shown that he has enough funds, but may cause future issues with upcoming payments.
After reducing the amount, he is shown that he has in the clear!
Flowchart
Wireframes
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